The Scrowise blog

Practical insights for smarter digital asset deals.

Social MediaApr 18, 2025 · 14 min read

Dark Social Explained: What It Is and Why Marketers Can’t Ignore It

Ever noticed your website gets visits that seem to appear out of nowhere? You check your analytics, hoping to find where these visitors came from, only to see that frustrating “direct traffic” label. But you know these aren’t people typing your URL directly. This mysterious traffic is likely coming from dark social – and it […]

CLChiara L
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